hi, I’m kelli
I’m the owner of Sero Bridal — a wedding dress shop in Hickory, North Carolina (my hometown!) that I opened for the bride who wants a high-end, designer wedding dress for their special day.
Before I opened Sero, I did wedding planning in the surrounding areas, which is where I fell in love with the wedding industry. Sero combines that love for weddings with my love for fashion, and getting the opportunity to create a space where I get to help people feel beautiful every single week is such a dream.
So thank you — because when you’re supporting Sero Bridal, you’re supporting a dream. I can’t wait to meet you soon!
The Experience
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We are by appointment only to ensure that every bride-to-be gets our full, undivided attention. When you book your appointment, you’re ensuring that it’s just you and your group in the whole shop. No uncomfortable moments, no waiting to try on dresses.
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During your appointment, you and your guests will have refreshments, fun music, and a consultant who will help you shop and find your perfect wedding dress! It is created to be a fun and not at all stressful time for you to remember. We want you to know that there’s no pressure here, either! It’s just a fun, laid-back experience for your wedding planning era.
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Once you’ve said yes to the dress, we’ll go over any customizations you’d want to make, get your measurements, and then celebrate! Afterwards, we send the order in to the designer to custom make your dress, and you’ll get it in about 3-4 months.