An Elevated Bridal Experience

For the fashion-forward //

romantic // whimsical

// madly-in-love bride 

Two models in wedding dresses, one in a simple fitted and another in a floral organza
Collage with iconic rom com scenes for a poster for an event

September 26th at 7:00pm

Sero Bridal

We’ll be kicking off our Serene by Madi Lane trunk show (in stores 9/26-9/28 only!) previewing their brand new 2026 dresses that aren’t yet released (literally never before seen!).

Chick Flick-Themed Bride’s Night Out Event

A strapless corset top wedding dress with appliques and a fitted silhouette

September 26-28
Brand new, unreleased Serene bridal wedding dresses are in Sero for one weekend only! Book your appointment spot NOW, it’s filling up quickly!

Serene by Madi Lane Trunk Show

Bride in a drapey wedding dress walking down a hallway

October 25-27, 2025
Brand new, unreleased Evie Young Bridal wedding dresses are in Sero for one weekend only! Book your appointment spot NOW, it’s filling up quickly!

Evie Young Bridal Trunk Show

  • Read the Blog

    See what’s on the blog — find wedding inspiration, stories from past Sero brides, and learn wedding dress shopping tips.

    Drop waist wedding dress with orange lily bridal bouquet

  • See the Dresses

    Looking to see what wedding dresses we have? See our gallery to see real Sero brides in their wedding dresses from Sero Bridal!

    Editorial wedding photo of bride and groom holding hands with their faces cut out of the picture, featuring a lace ballgown wedding dress

  • Book Your Appointment

    Ready to book? Click here to save your spot to come find the wedding dress of your dreams!

    Wedding bridal portrait of bride with parasol in a jacquard corset wedding dress

Our main goal is to make you feel special and beautiful on your wedding day. That’s why we sell made-to-order, customizable wedding gowns for the fashion-forward bride.

From hand-picking each designer and gown to adding personal touches to each and every appointment, we keep you in mind for every part of the process. We choose wedding dresses that can be special ordered to match your individual preferences and style…because we know each and every bride is unique!

We want your experience to be as unique as your wedding dress is, so our mission is to elevate your wedding dress shopping experience. No stress, no worrying — just another fun + exciting part of the wedding planning process! We have created a sweet + laid back studio for your group ONLY, and we’ve thought about every single step of the process to make you feel as comfortable as possible.

Come say your second best yes at Sero Bridal!

You deserve

to stand out.

Intimate

•

Personalized

•

Charming

•

Intimate • Personalized • Charming •

Find us here:

2207 N Center St
Hickory, NC 28601

Hours
Thursday-Saturday 10am-6pm, Sunday 12pm-4pm

By Appointment Only

Phone
(828) 502-0078

Email: info@serobridal.com

 

Katie:

“Can not talk up this place enough! Kelli was super helpful and found me my dream dress! She has a unique and timeless collection of dresses for every bride. I’m recommending Sero to all of my engaged friends!!”

A bride celebrating saying yes to the dress in front of a hanging flower wall at Hickory bridal shop